Wordwave Rundowns
You must be interested if you've made it to this page.
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Here, I publish my newsletters that discuss all things advertising. Picking out hot off the press industry topics, be it fresh campaigns or global blunders, and add my take!
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It's my way of proving that I do sort of know what I'm talking about when I sell myself as a copywriter, receipts if you will.
The wonderful world of web copy
21st November 2024
Through my growing experience across all forms of copy, I’ve come to realise that web copy is the most underrated. Yes, you may have converted a web visit, but closing the sale is an entirely different story...
OOH, it's a marathon not a sprint
18th October 2024
I was at the Manchester half marathon last weekend (13th October). And no, before you pull out the lie detector test, it wasn’t me running. I was a spectator, among a couple thousand others. What I noticed as I moved through the crowd from mile 3 to the finish line in my own mini-marathon, was a brilliant array of signs...
An email sample done simply
17th September 2024
As more of my time is being spent in the realms of email copywriting, I’ve been studying my inbox closely. I know I’m not the only one who’s had to mourn an email account or two. I signed up to one too many online shopping sites in my youth and have watched my previous email address drown in spam and unwanted subscriptions. A slow, painful, death...
Hello...fluent devices?
27th August 2024
Hello Fresh has launched its brand new ad spanning across 13 markets and in true back to school fashion, it's a lesson to brands not to be afraid of shaking things up. With a clear focus on easy, no fuss meals catering to everyone, the brand has picked up the pace in this ad...